SEO Audit Services: Get a Complete Audit and Action Plan

If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. Check your backlinks and SEO Anomaly their value, see competitors’ backlinks and new & lost links. A high bounce rate or a generally poor experience causes your site to lose relevance for Google.

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• Plus, they’re great for getting stakeholders excited about SEO.
• The most important things to look out for in this report are spikes or gaps in crawl requests, download size and response times.
• Technical errors like ones related to performance, SEO, mobile, and security, can negatively impact a customers‘ experience on your website.
• An in-depth audit examines all aspects of your website, from technical infrastructure to content strategy and backlink profile.

Websites without an SSL certificate appear as “Not Secure” in browsers, which deter visitors. It is important to make sure your site is safe for both users and search engines. Do you notice a decline in content, such as a specific blog post or category page? Look at competitors who have overtaken your positions and analyze what improvements they have made. Google updates its algorithms all the time, and a sudden traffic drop happens for many reasons. Regularly analyzing your website’s traffic helps you spot sudden drops that indicate underlying issues.

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You can start to attract more local customers and increase their visibility in local search results by ensuring all of the following factors are in place. See this related guide on how to optimize content for SEO which includes tips on making the page more SEO-friendly, link-worthy, and shareable. Manual actions are the official name Google gives to the penalties it doles out for violating its search engine guidelines. While these strategies take time to pay off, the long-term rewards are exponential. A larger investment can often help you create better content, build stronger authority and outperform the competition faster in SERPs.

The client was very relieved to see the green “tick” and “no issues detected” under the Manual Actions report of their Search Console account once again. When you are hit by a penalty, don’t just fix the surface-level things after a penalty. Dig into user behavior, make the content user-friendly and prioritize the user engagement. But nowadays, if a domain has a deeply entrenched penalty, starting fresh might actually save time and effort in the long run. The first thing I did was dive into a thorough content audit.

Once you’ve gathered all data, compile it into a clear report, prioritizing action items that will have the most impact. Olga Zarr is an SEO consultant at SEOSLY, a technical SEO specialist and an SEO auditor with 13+ years of … Every audit must be personalized and consider the site’s specific context, audience, goals, and limitations. SEO tools are still incredibly useful because they handle large-scale checks that humans can’t easily perform, like analyzing millions of URLs at once. Often, website owners come to me alarmed by “fatal” errors flagged by their SEO tools. This is exactly why every recommendation provided by a tool needs manual verification.

This is the entry-level audit suitable for beginners or those with limited resources. It focuses on fundamental issues like meta tags, keyword optimization, and site speed. A basic audit is a great starting point, ensuring your website’s essential SEO elements are in place.

However, for beginners, it is advisable to use one of the available tools such as WPRocket or NitroPack (both paid) to significantly improve site speed. But internal links should be audited when you first get your hands on a site because things may not be as orderly as you’ll want. HTTPS pages that link to HTTP images cause what is called “mixed content issues.” This means that a page is loaded securely via HTTPS. But a resource it links to, such as an image or video, is on an insecure HTTP connection.