19 Best SEO Tools to Boost Organic Traffic Free and Paid

With that knowledge, you can build landing pages that match specific queries, address search intent clearly, and focus on conversions. Whether you’re running PPC campaigns or scaling organic traffic, a well-optimized landing page aligned with SEO data can significantly boost performance. Its dashboard is data-rich and may feel a bit overwhelming at first, especially for those unfamiliar with SEO or analytics tools. And while it’s excellent for Etsy-specific SEO, it doesn’t extend to broader SEO tasks like backlink analysis or full website audits. Also, some premium competitor tools like Marmalead offer additional engagement insights – though they don’t offer a free tier, making eRank the more budget-friendly option. Pricing starts at $29/month for the Starter plan, though most features unlock in higher tiers beginning at $129/month.

Google Keyword Planner

It’s a practical alternative to custom-coded solutions and works well for businesses that want to grow organic traffic through scalable page creation. This tool is ideal for creators focused specifically on YouTube, not those looking for broader website SEO features. But if video visibility is your goal, TubeBuddy is a straightforward, budget-friendly choice that gets the job done well. Once you know what you need, you can then search for software that helps you accomplish your goals.

There’s no free tier, and the price may feel high for smaller or newer stores. Some users may also find overlap with features already offered by Shopify or cheaper apps, especially around image optimization. And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms. One of its biggest advantages is how much it offers for free.

See how your location appears on local search engines and directories, and how it can improve with Moz Local. An internal linking tool to help you weave a web of internal links on your website, boosting your SEO by making your site more navigable and interconnected. Think of it as laying down a network of roads within your website, guiding visitors and search engines alike.

• After all, a free software won’t help your business unless you and other members of your team find it quick and easy to set up and use.
• Older domains may get a slight edge in search engine rankings.
• SEO tools are primarily used to help website owners with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and more.
• With tools, you can spot trends, monitor progress, analyze competitors, and scale your work without sacrificing quality.

Understanding Narrow AI and Its Real-World Uses

SEO tools are incredibly useful, but you must understand how to use them to get the most out of them. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the question. Despite some rumors to the contrary, SEO remains one of the most valuable long-term marketing strategies for driving traffic and generating leads for your business. GeoRanker also has a location-dependent SERP checker that shows the top 100 results for a keyword in different cities. For example, “coffee shop” will have different results in Chicago vs. Phoenix.

Pricing for Moz Pro begins at $99 per month for the Standard plan, which covers the basic tools. The Medium plan offers a wider range of features for $179 per month, and a free trial is available. Note that plans come with a 20% discount if paid for annually. Additional plans are available for agency and enterprise needs, and there are additional paid-for tools for local listings and STAT data analysis. When it comes to optimizing your website for search engines, using the right SEO tools is crucial. There are many options available in the market, but not all of them are created equal.

Group keywords by lexical similarity and create Keyword Lists for in-depth analysis. Broaden your content strategy with targeted keyword clusters. It allows webmasters to keep a website’s link profile clean and track new backlinks pointing. Once spiders finish crawling old SEO Anomaly pages and parsing their content, they check if a website has any new pages and crawl them.

Rich Results Test checks whether your pages support structured data for enhanced SERP display. Google Lighthouse is an auditing tool that analyzes site performance, accessibility, SEO, and more. Originally launched as a free keyword tool, Ubersuggest has evolved into a full SEO toolkit.

You can free test out GrowthBar for five days before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo, making GrowthBar significantly cheaper than most other quality tools. Scalenut’s SEO Hub helps you create the first draft of your blog post in just five minutes—leaving you more time to edit and optimize for SEO. After that, you can upgrade to the subscription plans starting from $99 and ranging up to $999.